Archive - The Signal

If you’re in tech in 2026, you’re either at the beginning of your career, or at the end of it (there is no other option)

[Weekly GTM round-up] A CRO building an AI-native revenue org, 39% of AI companies are hiring SDRs, Trigify joins HubSpot, and a GTM Eng role at Navan

Sep 25 • Brendan J Short

How XBOW’s team built one of the most sophisticated internal GTM systems I’ve seen

This newly minted unicorn (the former GitHub Copilot team) is taking a totally different approach to building an AI-native revenue org. Plus, how BDRs…

Sep 22 • Brendan J Short

I don’t want to use your agent, I want my agent to use your thing

[Weekly GTM round-up] Sales is an AI-proof job, Marc Benioff framemogging, pacing the frontier, and a sales systems role at Perplexity

Sep 18 • Brendan J Short

The best sales reps are problem-solvers

[Weekly GTM round-up] Elon’s tweet about sales tech, Clay raises at $7.1B, Miro acquisition, a GTM Engineer role (just raised $90M), and more.

Sep 11 • Brendan J Short

This CRO built his own revenue operating system in Claude Code

A look under the hood at what Tim Geisenheimer has built, after learning Claude Code just 8 months ago. Plus, his tips for how other CROs can get…

Sep 8 • Brendan J Short

What everyone is missing about “Claudeforce”

Plus: Anthropic’s “GTM Claudification” role, “GTM Twitter” is a thing now, and my top takeways from “Grok Bot for GTM” Live Show (plus recording)

Sep 4 • Brendan J Short

August 2026

The rise and fall of the SaaSpocalypse (and what comes next)

Plus: Grok Bots for GTM, how to stand out in the AI-slop era and more.

Aug 28 • Brendan J Short

Why “GTM” is not just a rebrand of “Sales” (sorry, Paul Graham)

And other hot topics from this week, including Grok Bots, Clay's new AI policy, and Stripe's leaked letter

Aug 21 • Brendan J Short

Rox is living in the (agentic) future of revenue

Rox x The Signal

Aug 18 • Brendan J Short

Why Every Revenue Team Needs a Context Layer

Clearskies x The Signal

Aug 11 • Brendan J Short

10,000 (Thank You)

My all-time favorite posts from The Signal. Plus two asks.

Aug 7 • Brendan J Short

July 2026

Clay Just Drained Its Own Moat (On Purpose)

What it means that Clay shipped a CLI and API

Jul 28 • Brendan J Short

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