Archive - The Signal

9 Lessons From 11 Growth-Stage Companies That Built GTM Agents In-House

Vercel, Ramp, LangChain, ClickUp, Deel, Vanta & others: what they built, their tech stacks, and what we can learn from them

2 hrs ago • Brendan J Short

26 FAQs about GTM Engineering in 2026

Definition, skills, tools, comp, reporting structure, how to measure success, and more | Co-written with Patrick Spychalski

Mar 10 • Brendan J Short

Inside Eric Nowoslawski’s AI-Powered Cold Outbound Machine

How he runs 250 Clay tables simultaneously, wrote 2M lines of code without being a developer, and cut his OpenAI bill from $15K/mo by renting his own…

Mar 5 • Brendan J Short

February 2026

Nooks Expands Beyond the Dialer. Here's Why That's a Big Deal.

Nooks x The Signal

Feb 26 • Brendan J Short

Most Companies Are Using GTM Engineers for "Automated Outbound." The Best GTM Teams Aren't Stopping There.

Feb 25 • Brendan J Short

Learn, Build, Scale: A Revenue Leader’s AI Transformation Roadmap

AI x GTM Summit → Session #6 with Kyle Norton

Feb 12 • Brendan J Short

Automating Signals that Work in Your Specific Market

AI x GTM Summit → Session #5 with Soham Maniar

Feb 10 • Brendan J Short

Nuanced Viewpoint on AI-Generated Outbound Email Copy

AI x GTM Summit → Session #4 with me and Eric Linssen

Feb 5 • Brendan J Short

Getting agents deployed into your GTM systems: pitfalls, opportunities, and best practices

AI x GTM Summit → Session #3 with Joe Rhew

Feb 3 • Brendan J Short

Infrastructure for agentic GTM: data stack, orchestration, and activation

AI x GTM Summit → Session #2 with Nico Druelle

Feb 1 • Brendan J Short

January 2026

Sorting the World into your CRM (GTM gold is stuck in your top seller’s brain: How to extract + operationalize it)

AI x GTM Summit • Session #1 Recap

Jan 30 • Brendan J Short

5 Ideas from 2025 That Changed How I Think About GTM

Plus, The Signal's top posts (skimmable)

Jan 23 • Brendan J Short

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