The Signal

Home
Archive
Leaderboard
About
How to automate signal-based selling
+ 3 plays you can start using today
 • 
Brendan J Short
1

February 2024

Why I've gone all-in on Apollo
After building in this space for 8 years, I've picked my horse to bet on
 • 
Brendan J Short
7
What we learned building Groundswell
Co-authored with my co-founder, Hari Nayak
 • 
Brendan J Short
The Broken Customer Journey
Have "point solutions" gone too far?
 • 
Brendan J Short
2

January 2024

What happens to the SDR role in the AI era?
Replace? Or Augment? That is the question
 • 
Brendan J Short
The New Playbook for Pipeline Generation is Emerging
14 Predictions for 2024
 • 
Brendan J Short
1
The "Predictable Revenue" Playbook is Dead; RIP (2011-2023)
RIP (2011-2023)

December 2023

Whoever figures out how to switch from seat-based pricing to usage-based pricing will win the sales tech race
The one area of the sales tech race that no one is talking about
 • 
Brendan J Short
2
How the sales tech landscape changed in 2023
The top 7 biggest changes, in sales tech, that happened this year
 • 
Brendan J Short
4
Signal-based selling is the future
The ole' "Predictable Revenue playbook" is dead
 • 
Brendan J Short
2

November 2023

Prospect Tech Stack v.1
Unbiased, but Opinionated
 • 
Brendan J Short
7 trends founders of "sales tech companies" are talking about rn
(AI is only two of them 😅)
 • 
Brendan J Short
© 2024 Brendan Short
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture