The Increasing Value of Quality Content as part of the Modern Marketing Playbook

The Signal

Nov 28

4

1

Generic Signals Are Getting Commoditized. Niche Signals Are the New Alpha.

The Signal

Nov 25 • 

Brendan J Short

10

1

October 2025

The $100B+ Winner in GTM Tech Will Sell Labor, Not Software

The Signal

Oct 28 • 

Brendan J Short

13

3

September 2025

Meet The Company Using AI Roleplays to Make Sales Training Stick

Exec.com x The Signal

Sep 10 • 

Brendan J Short

12

I was Bored with SaaS. Until I Fell Down the AI Rabbit Hole.

How AI has re-ignited my spark for building in go-to-market

Sep 1 • 

Brendan J Short

11

July 2025

Website-to-Outreach Play

Step-by-Step Breakdown

Jul 22 • 

Brendan J Short

9

1

The AI-Native Company That's Turning Growth Into a Science

Unify x The Signal

Jul 15 • 

Brendan J Short

11

GTM's AI Revolution: How a $200M R&D Bet is Reshaping Go-to-Market

ZoomInfo x The Signal

Jul 10 • 

Brendan J Short

14

The Widening Gap Between AI-Natives vs. AI-Nots

The Signal

Jul 9 • 

Brendan J Short

7

1

1

June 2025

My AI Journey: Not One Lightbulb Moment, but 100 Sparks that Gave Me Deep Conviction (& why you're not behind on AI)

+ My top 11 lessons from my AI journey so far

Jun 13 • 

Brendan J Short

9

1

The Company Building the "Relevance Agent" for AI Sales Intelligence 🔮

Pocus x The Signal

Jun 10 • 

Brendan J Short

6

PLGTM.com Takeaways: How Top PLG Teams Are Building Competitive Advantage

PLGTM.com x The Signal

Jun 3 • 

Brendan J Short

3