Archive - The Signal

This CRO built his own revenue operating system in Claude Code

A look under the hood at what Tim Geisenheimer has built, after learning Claude Code just 8 months ago. Plus, his tips for how other CROs can get…

5 hrs ago • Brendan J Short

What everyone is missing about “Claudeforce”

Plus: Anthropic’s “GTM Claudification” role, “GTM Twitter” is a thing now, and my top takeways from “Grok Bot for GTM” Live Show (plus recording)

Sep 4 • Brendan J Short

August 2026

The rise and fall of the SaaSpocalypse (and what comes next)

Plus: Grok Bots for GTM, how to stand out in the AI-slop era and more.

Aug 28 • Brendan J Short

Why “GTM” is not just a rebrand of “Sales” (sorry, Paul Graham)

And other hot topics from this week, including Grok Bots, Clay's new AI policy, and Stripe's leaked letter

Aug 21 • Brendan J Short

Rox is living in the (agentic) future of revenue

Rox x The Signal

Aug 18 • Brendan J Short

Why Every Revenue Team Needs a Context Layer

Clearskies x The Signal

Aug 11 • Brendan J Short

10,000 (Thank You)

My all-time favorite posts from The Signal. Plus two asks.

Aug 7 • Brendan J Short

July 2026

Clay Just Drained Its Own Moat (On Purpose)

What it means that Clay shipped a CLI and API

Jul 28 • Brendan J Short

How a $100M ARR Company Runs RevOps on GitHub; Inside Hightouch's Agent Repo

Skills for every rep. A four-layer repo for RevOps. And three AI experiments that got pulled. With Nikko Georgantonis, Head of GTM AI & Systems at…

Jul 21 • Brendan J Short

The Company Building the “Answer-to-Action Engine” that Drives Revenue

Terret x The Signal

Jul 15 • Brendan J Short

Record vs. Action: The Land Grab in GTM Tech by Brendan Short

Warmly, Common Room, Pocus: three acquisitions, one pattern — the independent middle layer is disappearing into the record.

Published on Topline • Jul 15

How to Think About Build vs. Buy in the AI Era

“Build Your Intelligence. Buy Your Infrastructure." With Kyle Norton.

Jul 7 • Brendan J Short

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