My thoughts here is the AI will get SDRs 90% of the way there (research, outreach, qualification) as the AI still requires a human touch to essentially QA whatever is going out (at this current moment).
With their feedback on the quality of the messaging, the AI prompting will be refined over time by GTM engineers - to the point where that part of their job is also redundant (the QAing role might also be taken over by AI).
In my mind, it will be normalized that SDRs become cold calling machines or we see the return of the much maligned 360 AE who manage the sales cycle once a prospect has become “warm enough”. This is a human action that can’t be automated by AI (yet).
When I speak with SDRs in recent times, I find myself always giving this advice: get on the blower and learn to close! These are the people who will always be valued in sales.
My thoughts here is the AI will get SDRs 90% of the way there (research, outreach, qualification) as the AI still requires a human touch to essentially QA whatever is going out (at this current moment).
With their feedback on the quality of the messaging, the AI prompting will be refined over time by GTM engineers - to the point where that part of their job is also redundant (the QAing role might also be taken over by AI).
In my mind, it will be normalized that SDRs become cold calling machines or we see the return of the much maligned 360 AE who manage the sales cycle once a prospect has become “warm enough”. This is a human action that can’t be automated by AI (yet).
When I speak with SDRs in recent times, I find myself always giving this advice: get on the blower and learn to close! These are the people who will always be valued in sales.
very well said, eamon. i completely agree.
Great to have collaborated, Brendan 🤝