Advice for someone working in a founding sales role but dealing with a CEO who is hesitant to run automated anything? Hard to A/B test and iterate on data when the process is extremely slow and manual, and no results so far.
Totally - glad we’re on the same page! I’m currently applying to GTM roles and completely agree with everything you said: GTM engineering is about systems design, predictable handoffs, and measurable impact across marketing, SDR, and sales.
Interesting read bro! This shows how GTM engineers aren’t just automating outbound work, they’re key to scaling predictable, system-driven revenue across the whole go-to-market process.
I think this has always been true, but has become especially true recently with the adoption of claude code and those things. great piece.
Advice for someone working in a founding sales role but dealing with a CEO who is hesitant to run automated anything? Hard to A/B test and iterate on data when the process is extremely slow and manual, and no results so far.
my advice to you would be NOT to run automated plays.
find a play or two that you do totally manually. if, and only if, then scale it with automation.
Helpful thanks!
Totally - glad we’re on the same page! I’m currently applying to GTM roles and completely agree with everything you said: GTM engineering is about systems design, predictable handoffs, and measurable impact across marketing, SDR, and sales.
🫡
Interesting read bro! This shows how GTM engineers aren’t just automating outbound work, they’re key to scaling predictable, system-driven revenue across the whole go-to-market process.
yep!