Hi new reader here and super enjoy the content. May I know if there’s any significance of the number in the list here? Is it driven by the limitations of filters/signals/triggers(said we go super targeted to person level at perfect time) or the need to have decent sampling size to modify the next experiments? What is the boundary between hyper-personalization(right time, right need) and micro-campaign?
Hi new reader here and super enjoy the content. May I know if there’s any significance of the number in the list here? Is it driven by the limitations of filters/signals/triggers(said we go super targeted to person level at perfect time) or the need to have decent sampling size to modify the next experiments? What is the boundary between hyper-personalization(right time, right need) and micro-campaign?
Yusheng! Great to meet you, and thanks for reading, and engaging.
No significance! Just will depend on the data you’re using for one particular micro-campaign.
I believe choosing the right company and contact at the right time is 10X more important than “personalizing” the message.
Hope this helps!