Today, go-to-market messaging operates in a fragmented, reactive, and event-driven way.
- Emails and campaigns are triggered by isolated signals (webinars, usage thresholds, etc.)
- Different teams (AEs, SDRs, post-sales, marketing ops) run separate systems with overlapping campaigns, data models, logic, and context.
- Account strategy decisions are made without a unified view of what an account actually cares about, who matters inside the account, what has already been communicated, and how prior messages have resonated.
- High-value accounts and personas are treated similarly to long-tail accounts, and messaging cannot be scaled without becoming noise.
I'm hopeful that the layers of the new GTM stack that are laid out here will be a game changer for the innovators!
Today, go-to-market messaging operates in a fragmented, reactive, and event-driven way.
- Emails and campaigns are triggered by isolated signals (webinars, usage thresholds, etc.)
- Different teams (AEs, SDRs, post-sales, marketing ops) run separate systems with overlapping campaigns, data models, logic, and context.
- Account strategy decisions are made without a unified view of what an account actually cares about, who matters inside the account, what has already been communicated, and how prior messages have resonated.
- High-value accounts and personas are treated similarly to long-tail accounts, and messaging cannot be scaled without becoming noise.
I'm hopeful that the layers of the new GTM stack that are laid out here will be a game changer for the innovators!
very well said jordan!
This resonates with me. Totally makes sense. These are the core principles we are following in https://www.tapistro.com
thanks for sharing!