More fire from Brendan. I'd tip some Degen, buts its :Fire: right now.
Brendan, any thoughts on why now for SBM? Just curious as to why this may be more relevant or different than when 6Sense started really pushing the 'Dark funnel' hard.
Your model definitely covers some bits around the breadth of data, including product data/
The other bit I internally struggle with is, "Why invest in outbound as opposed to x"
So firstly, I believe outbound "works" still... but I think its effectiveness & efficiency has dropped. I'd totally acknowledge that large teams that have tapped out other channels would need to layer this on.
But, in an era where buyers are becoming more numb to outbound and AI is increasing the noise (spam) they're getting, I'm debating wether it's better to invest in other areas. Such as customer reference plays (Apollo could help there!), partnerships, or product marketing.
More fire from Brendan. I'd tip some Degen, buts its :Fire: right now.
Brendan, any thoughts on why now for SBM? Just curious as to why this may be more relevant or different than when 6Sense started really pushing the 'Dark funnel' hard.
Your model definitely covers some bits around the breadth of data, including product data/
The other bit I internally struggle with is, "Why invest in outbound as opposed to x"
So firstly, I believe outbound "works" still... but I think its effectiveness & efficiency has dropped. I'd totally acknowledge that large teams that have tapped out other channels would need to layer this on.
But, in an era where buyers are becoming more numb to outbound and AI is increasing the noise (spam) they're getting, I'm debating wether it's better to invest in other areas. Such as customer reference plays (Apollo could help there!), partnerships, or product marketing.
Would love to hear any thoughts!