Great call. Yes, definitely think so. I like the barbell approach: build a BIG audience via newsletter (one to many) + build a NICHE *community* (many to many) via curated, IRL meetups.
This is one of the most interesting 'predictions' I've read. They tend to be so obvious and bland but there's real insight here, Brendan!
Your point about data warehouse becoming the CRM is really astute but that could be a false dichotomy. We're building in a way that Snowflake is far more important as a GTM tool than I ever imagined but SalesForce will continue to be a critical part of our stack. This might be an AND instead of an OR conversation.
Curious to hear if smaller meetups/roundtables fit here.
Great call. Yes, definitely think so. I like the barbell approach: build a BIG audience via newsletter (one to many) + build a NICHE *community* (many to many) via curated, IRL meetups.
This is one of the most interesting 'predictions' I've read. They tend to be so obvious and bland but there's real insight here, Brendan!
Your point about data warehouse becoming the CRM is really astute but that could be a false dichotomy. We're building in a way that Snowflake is far more important as a GTM tool than I ever imagined but SalesForce will continue to be a critical part of our stack. This might be an AND instead of an OR conversation.
Love to hear it. Thanks for supporting Kyle!
Excited to be on this journey together and learn how to build out the modern gtm engines of the future. :)