I agree with your categories. From what I’ve seen, large companies like Mongo, Databricks, Confluent,etc would benefit the most from a full time GTME but they have too much investment in the old way to get out of their own way.
Series A-C should be working with an agency with plan to train and onboard an internal hire after ~18 months.
As for a smaller company with a small target list…I still think working with a GTME is super valuable. These companies still struggle with data enrichment and often have no system setup for signal-based plays.
I am working with an Investment Bank client who falls into this category. The result is no BD is getting done.
I agree with your categories. From what I’ve seen, large companies like Mongo, Databricks, Confluent,etc would benefit the most from a full time GTME but they have too much investment in the old way to get out of their own way.
Series A-C should be working with an agency with plan to train and onboard an internal hire after ~18 months.
As for a smaller company with a small target list…I still think working with a GTME is super valuable. These companies still struggle with data enrichment and often have no system setup for signal-based plays.
I am working with an Investment Bank client who falls into this category. The result is no BD is getting done.