Agreed on all of this. The part that I don't see talked about enough is what the context layer does for team trust. Without it, the system is basically guessing, and reps can feel that, so they ignore it. But when the team knows the output is built on data they actually agree with, closed won and closed lost, real behavior, they trust it enough to act on it. That buy in is where the efficiency actually comes from. A system nobody trusts doesn't get used, no matter how good the model underneath is.
Agreed on all of this. The part that I don't see talked about enough is what the context layer does for team trust. Without it, the system is basically guessing, and reps can feel that, so they ignore it. But when the team knows the output is built on data they actually agree with, closed won and closed lost, real behavior, they trust it enough to act on it. That buy in is where the efficiency actually comes from. A system nobody trusts doesn't get used, no matter how good the model underneath is.
Insanely useful content, thanks for this one 🙏🏻 also checking them out now