GTM Tech Demo Day: 22 startups building at the bleeding edge of AI
Recording & summary from the 22 demos (all done by real customers like Alteryx, LangChain, Webflow, Paychex) from last week's Live Show
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Happy Monday!
Last week was an absolute doozy 😵💫
> anthropic and openai filed to go public
> spacex went public in the biggest ipo in history
> apple shipped what siri should have been 10 years ago
> anthropic finally dropped mythos (fable 5)
> then the government shut it down
> something big about basketball (i don’t really know)
> world cup kicked off
> new zelda and GTA 6 (apparently a big deal?)
> social network sequel trailer came out
Let’s see if this week can top that.
In other news, last Wednesday, we held the “Anonymous GTM Tech Demo Day.” Almost 300 people joined us live (700 registered). I spent the last few days building out this post as a resource for anyone who wasn’t with us live to skim over the 22 startups* featured.
*Important note: all of these companies are “startups” (where lots of innovation is happening) defined as having less than $5M ARR and less than $50M in funding.
Final things worth noting:
Format: Live, 3-minute demos from real customers, not the founder.
None of these companies paid to participate.
These are some of the coolest startups building at the bleeding edge of GTM & AI.
Full Playlist (YouTube) of the 22 demos (this was a marathon!).
If you end up taking a demo of any of them, let them know you found them on The Signal! (I don’t get a referral bonus, just want to share the love!).
Let’s dive in.
Top of Funnel (9)
Signal Intelligence:
Alfa
⤷ Alfa finds champions for anything you sell.
Masumi Watanabe (VP Revenue Operations at Phocas) demo’d Alfa.
My favorite quote from their demo:
You’re not drowning in a bunch of filters anymore. You just talk to their agent about who you want to go after.
Watch Alfa’s demo here (3.5 mins).
Saber
⤷ Saber is real-time signals infrastructure that surfaces in-market accounts the moment they show buying intent, so sales teams reach out at exactly the right time.
Simon Hoffenzits Lønstrøm (Head of Revenue Operations at All Gravy) demo’d Saber.
My favorite quote from his demo:
[Our reps] set this up, run it on 40 accounts, and then they go grab a coffee. When they’re back, they have 40 accounts ready to dial.
Watch Saber’s demo here (3 mins).
Smoke Signals AI
⤷ Alpha signal GTM systems powered by people and a suite of AI tech.
Evan Dunn (Head of Marketing at TitanX) demo’d Smoke Signals AI.
My favorite quote from his demo:
Dynamic AI-powered nurture is a forgotten channel for most folks.
Watch Smoke Signals AI’s demo here (2.5 mins).
Syft AI
⤷ Syft finds companies actively struggling with the exact problem your product solves, then tells your sellers or ai agents exactly who to engage and why.
Brian Jennerich (Account Executive at ClearBlade) demo’d Syft AI.
My favorite quote from his demo:
Four of my eight deals this quarter were generated through Syft. They were all from companies I’d never heard of.
You miss 100% of the revenue that you’re not aware of.
Watch Syft AI’s demo here (3 mins).
Syft Data
⤷ Convert warm prospects into the pipeline with website, LinkedIn, and product intent signals.
AJ Alonzo (Director of Marketing at DemandDrive) demo’d Syft Data.
My favorite quote from their demo:
Knowing that an account visited our website and what pages they went to doesn’t tell us why we should be reaching out.
Motions go from “I saw that you were on our website” to “it looks like you just overhauled your entire go-to-market team, which tells me you need pipeline yesterday.”
Watch Syft Data’s demo here (3.5 mins).
WhiteWhale
⤷ Know which accounts to target every day and why.
Tom Grainger (Founder at Advanced Client) demo’d WhiteWhale.
My favorite quote from his demo:
We can build completely custom signals, things like hiring SDRs, a new RevOps hire, new sales leaders. Anything that’s out there is completely custom, and you can build it out with natural language.
Watch WhiteWhale’s demo here (3 mins).
Outreach:
Exportly
⤷ The Clay-powered Chrome Extension for AI-Native Sales Reps.
Meghan Prudencio (Senior GTM Engineer at Webflow) demo’d Exportly.
My favorite quote from her demo:
The best sales plays live in tools like Clay, but our reps are living in LinkedIn, Salesforce, Outreach. All that power never really reaches them in a form that they’re actually using.
Watch Exportly’s demo here (4 mins).
FirstTouch
⤷ Operationalize Social inside HubSpot so you can automate, track, and attribute on it like a primary GTM channel.
Adia Toll (Head of Sales Development at AskElephant) demo’d FirstTouch.
My favorite quote from their demo:
We have a 98% reply rate on things that start with social.
Watch FirstTouch’s demo here (2 mins).
skyp
⤷ AI-powered outreach for high-value B2B sales. High deliverability built in.
Scott Desgrosseilliers (Founder & CEO at Wicked Reports) demo’d skyp.
My favorite quote from his demo:
This is 250 people, 97 opened. That’s sometimes better than an email on a warm list.
Watch skyp’s demo here (3 mins).
Middle of Funnel (5)
Engage on the Website:
1mind
⤷ 1mind deploys autonomous AI Superhumans across your entire customer journey to engage, qualify, sell, and support in every channel so buyers get one seamless, expert and delightful experience from first touch through renewal.
Steven Birdsall (CRO at Alteryx) demo’d 1mind.
My favorite quote from his demo:
Think of [Annie] as your best SDR, Atlas as your best SE, and Adam as your best CSM.
Watch 1mind’s demo here (4.5 mins).
Docket
⤷ Docket is your Inbound Demand Capture Agent. It engages your website visitors in human-like conversations that turn inbound traffic into qualified sales pipeline.
Scott Henderson (Senior Digital Marketing Manager at Galileo Financial Technologies) demo’d Docket.
My favorite quote from his demo (he asked Docket’s agent whether it could support another country, and it switched languages on the spot):
Claro, también puedo ayudarte en español.
Watch Docket’s demo here (3 mins).
Knock AI
⤷ Knock AI replaces static forms and follow-up emails with instant conversations, so you can engage high-intent buyers anywhere they show up. It qualifies, enriches, and routes them, helping marketing teams turn demand into pipeline before buyers disappear.
Ranny Bloch (Growth at Guardz) demo’d Knock AI.
My favorite quote from his demo:
The other day I jumped in and the guy said: I know it’s nice that you’re human, but can I go back to the bot, please?
Watch Knock AI’s demo here (4.5 mins).
Relationships & Account Mapping:
Centralize
⤷ Centralize is a deal GPS that automatically maps every relationship across your accounts and tells reps the next turn to make.
Samantha Lee (Director of Commercial Sales at LangChain) demo’d Centralize.
My favorite quote from her demo:
It used to take me at least five hours to put together an org chart. I built one for a 10,000-plus-person semiconductor company within an hour.
Watch Centralize’s demo here (4 mins).
The Swarm
⤷ The Swarm curates a rich dataset of 500M profiles with daily job changes, 50M companies with fundraising data, and a unique relationship mapping AI engine for builders and investors.
Richard Purcell (Marketing at Built) demo’d The Swarm.
My favorite quote from his demo:
Referrals are the highest performing channel across verticals, but they’re the least predictable.
Within 24 hours of passing this list to one of our SDRs, they booked a meeting with an EVP at a $2 billion company.
Watch The Swarm’s demo here (3.5 mins).
Bottom of Funnel (3)
Win the Deal:
Ruby
⤷ Ruby is the first always-on sales agent team - automatically gathering the full picture, building memory, and delivering contextual coaching and content in every deal, so every rep closes like your best one.
Adam Lebel (VP Sales at Axya) demo’d Ruby.
My favorite quote from his demo:
30 agents, all autonomously working together. Reps are supported throughout the entirety of the sales cycle.
Watch Ruby’s demo here (4 mins).
Terret
⤷ Terret is the AI-native answer-to-action engine for sales teams – turning any question into instant analysis and automated action for every role, from leadership to rep.
Matt Durazzani (VP of Revenue Operations at Litify) demo’d Terret.
My favorite quote from his demo:
All of a sudden, we have this extension of leadership in every deal.
Watch Terret’s demo here (7 mins).
Coach & Ramp Reps:
Avarra
⤷ Scale your best coaches and accelerate rep performance with personalized coaching and AI-driven simulations, at a fraction of traditional enablement costs.
John Harper (Senior Sales Leader at Paychex) demo’d Avarra.
My favorite quote from his demo:
Our average first year run rate before using Avarra was about $22,000 ARR. After using Avarra, our average run rate for new hires is about $96,000 ARR.
Watch Avarra’s demo here (3.5 mins).
Foundation (5)
Cedar
⤷ Cedar is the AI-native workspace for Account Executives. We help AE’s close more deals by finding the winning playbook and helping them execute it.
Sam MacGregor, Head of Growth at Simcare.
My favorite quote from his demo:
I need to automate everything because I can’t be typing out emails, I can’t be doing customer support. Cedar just acts as my brain for everything: it knows our entire company playbook and gets all the information across all our inboxes.
Watch Cedar’s demo here (3.5 mins).
Clearskies
⤷ The context layer for revenue AI.
Patrick Severs (Head of Revenue and Human Data at G2i) demo’d Clearskies.
My favorite quote from his demo:
We can’t do any of this unless Clearskies is in the middle doing the context work.
Watch Clearskies’ demo here (5 mins).
Deepline
⤷ Go-to-Market SDK + CLI for Agents - run your GTM motion from Claude Code to production, every provider on one API key.
Sujay Choubey (Growth at Composio) demo’d Deepline.
My favorite quote from his demo:
Because it exposes as a CLI, we could control the waterfall and sequence enrichment vendors to optimize our costs.
Watch Deepline’s demo here (3 mins).
Octave
⤷ Octave is the real-time context engine that helps GTM teams build smarter agents faster.
Heath Barnett (VP, Revenue at MixMax) demo’d Octave.
My favorite quote from his demo:
Octave is basically the GitHub of our ICP.
Watch Octave’s demo here (2.5 mins).
Swan AI
⤷ Your AI GTM Engineer.
Brianne Thomas (VP of Marketing at Elastic Path) demo’d Swan AI.
My favorite quote from her demo:
Swan has been a huge, huge time-saver for our sales team. They’re obsessed with it. I’ve never launched a tool before that our sales team has actually, like, wanted to use, and Swan is definitely one of them.
Watch Swan AI’s demo here (4.5 mins).
Other portals of the web I explored last week:
The AI paradox: More automation, more humans, more work (Dan Shipper on Lenny’s podcast) ← if there’s one piece of content you consume, it’s this one (summary of 10 things from the pod)
A few observations from deep in the trenches of GTM AI land over the last couple months by Nikko Georgantonis, Head of GTM AI & Systems at Hightough
Davide Grieco, Head of Growth at Clay said, “I’m here to tell you your tech stack doesn’t matter. The entire GTM world is obsessing over AI agents and workflows. Meanwhile, the best marketers are doing the opposite.” Spicy (and 4k likes, so clearly hit a nerve).
The AI-native GTM playbook is not “replace everyone with agents.” Great conversation with Replit’s CRO on Kyle Norton’s podcast.
Avoiding Death on the Yellow Brick Road (Why The App Layer Isn’t Dead)
On Grindslop (Notes on founder hagiography and aristocratic virtue) by the goat, Will Manidis
The Simple Genius of Rick Rubin I can’t get enough David Senra or Rick Rubin these days (so this collab was a dream come true for me).
Someone built an app that monetizes the wait time on LLMs lol genius
I’m still thinking about this one…
That’s it for today.
Have a great week, GTM nerds.
Thank you for your attention and trust. I do not take it for granted.
See you next time,
Brendan 🫡